No more cd reviews in mushroom magazine We are restucturing our music section in mushroom magazine Here you can read how you can promote your release anyway The music industry is at an all time low? An increasing number of labels are dying out or are complaining about dwindling sales figures. However those that release good music and couple this with good promotion shouldn't have a reason to complain. But which label these days still makes sensible promotion? Instead, in times of need, the internet and its forums seem to have become today's main promotion platform. If one actually reaches buying customers in large enough numbers in this way seems more than questionable doesn't it? NO MORE CD REVIEWS AT MUSHROOM MAGAZINE And in this situation mushroom magazine comes from out of nowhere and strikes all CD reviews in the magazine with immediate effect?! For years now we have featured all relevant releases in our so called "Acidtest". We will from now on only print a list of new CD releases instead of a review beginning with the coming July issue. The reason for this is that we simply can't afford the high costs for this section of the magazine. FOCUS ON ARTIST FEATURES However this doesn't mean that we will no longer focus on psy trance music topics, after all mushroom magazine is the world's leading publication for the psytrance genre and other compatible styles. The space which will become available through this change will from now on be used, for example, for artist features and especially to feature their new releases. As you can see, after this restructuring, mushroom magazine will continue to report on the music we love, however from now on we just can't do it for everyone anymore. STRONG INTERNATIONAL DISTRIBUTION As you know we print up to up to 50.000 copies with bilingual content (English and German). At the usual 3 readers per magazine that makes 150.000 readers! We have strong distribution throughout Europe and the rest of the world which we are expanding at the moment with dozens of so called Area Agents. They still directly distribute magazines at international parties where the trance community gathers. From now on labels have the choice: POWER PROMOTION For an extensive promotion we can offer you professional advertising in mushroom magazine. Of course we will support you in any way possible with editorial content both in the magazine and online, as well as give aways and other marketing tools. In order to do this we of course also need the CD, so please send it to your usual mushroom editor or directly to the office. CD RELEASE LIST ENTRY ONLY Labels that would only like to have their new releases in the new releases list (we can't guarantee an entry) should send their CDs to the mushroom associate they have been working with so far or directly to: mushroom magazine, Arnoldstraße 47, 22763 Hamburg, Germany Here you an find a list of all the services we offer We regret that we have to restructure our magazine in this way, especially considering the situation of smaller labels. On the other hand this is also a new chance for labels and distribution companies that support us, to present their artists and releases with increased focus and coverage. As two are stronger than one, we recommend all labels to contact their distributors, and through woking together with them, secure an increased presence in mushroom magazine. We look forward to a continued, and rewarding coperation! Kind regards, Matthias van den Nieuwendijk (publisher of mushroom magazine)